I recently exhibited at the Australian Festival Industry Conference. I found a creative way to engage with delegates that had them coming back time and time again over the course of more than 3 days! I needed to find an activity that would * Highlight my stand amongst all of the others (with much bigger budgets) * Look like so much fun they can’t help but come over and see what it’s all about * Provide an experience that is fun and engaging * And keeps them coming back Listen in to hear my process and the results of my activation. If you would like some creative solutions to your promotional strategy, get in touch.