What product managers need to know about augmented reality Today we are talking about augmented reality and what product managers and leaders need to know about this rapidly changing field that is becoming part of many digital transformation programs. Our guest has created several products using augmented reality, including a phone-based vision test at Warby Parker, the Neiman Marcus digital mirror that makes trying on and selecting clothes easier, the SalesForce conversational balance table, and much more. His name is David Rose, and he’s an MIT lecturer, an author, and a serial entrepreneur who offers a unique perspective on the next platform of spatial computing—what he calls SuperSight. This is also the title of his latest book, SuperSight: What Augmented Reality Means for Our Lives, Our Work, and the Way We Imagine the Future. Summary of some concepts discussed for product managers [2:13] What is the real-world metaverse? I’m trying to highlight the difference between virtual reality (VR) and augmented reality (AR). A lot of people, when they think of metaverses, think about roadblocks, Minecraft, multiplayer games, etc. Those are all virtual environments where you are sealed off and the real world is obscured from your vision. By the real-world metaverse, I mean laying information over the existing architecture, city, and water of the places that we go in order to make those places easier to navigate or imagine how they might change in the future. I’m talking about taking all of the internet and spatially anchoring it in the real world. Useful links: Learn more about SuperSight Check out EnchantedObjects.com Learn more about the Clear Water LookOut system for boaters Watch a LookOut demonstration video Innovation Quote “Prototype the magic moments first.” – David Rose Thanks! Thank you for taking the journey to product mastery and learning with me from the successes and failures of product innovators, managers, and leaders. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.