440: Skills that help product managers grow their careers – with Neha Bansal
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Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. To help us, Neha Bansal  is with us. She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. Outside of her day job, she has guided many PdMs in reaching their career goals, and consequently, has good insights about the skills they need. Summary of some concepts discussed for product managers [3:10] What key topics do you discuss when you mentor product managers looking to further their careers? First, how can product managers establish processes to enable their teams to succeed? Processes include forums to sync with different members of your team and other teams, forums to get leadership alignment, ensuring high quality of deliverables, and OKR planning. Second is setting up the right funnels for access to users. I strongly believe that as a PdM, the biggest value you bring on your team is speaking to users and having a pulse of what your customers need. Third is setting goals. I have often spoken with PdMs who say they don’t think their team understands what they want. I help them rethink what they want in a quantitative way to determine a metric that defines success. Useful link: * Check out Neha on Substack  Innovation Quote “The most dangerous phrase in the language is, ‘We’ve always done it this way.’ ” – Grace Hopper   Thanks! Thank you for taking the journey to product mastery and learning with me from the successes and failures of product innovators, managers, and developers. If you enjoyed the discussion, help out a fellow product manager by sharing it using the social media buttons you see below.
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