The process of creating ideas – for product managers Today we are talking about the 7 habits of creative people. For such a discussion, we need a truly creative person, and that is why Nathan Phillips is with us. He is cofounder of Technology, Humans And Taste (THAT). Nathan leads the development of a proprietary collaborative methodology, which invites diverse and unfamiliar collaborators to co-create innovative concepts, leveraging AI to supercharge ideas.  He’s also a best-selling author and Emmy award winner, on top of it all! Summary of some concepts discussed for product managers [7:06] You’ve identified seven habits of creative people. Where did those habits come from? I focus on teachable methodologies for collaboration and creativity. People often think creativity is a magic power that only some people have. Everyone is creative, but sometimes we lack the vocabulary to understand how to build an idea. Building ideas is like math—once you figure out how to construct an idea, all you need to do is slot ingredients into that process and watch as innovative original ideas emerge. People think ideas have to be good, but that’s anti-creative; you can’t know if an idea is good until it’s executed. Our process, which inspired the seven rules of creativity, is designed to be understandable by anybody and inclusive of anybody’s participation. It celebrates the fact that you have to have lots of ideas to have a good idea. [8:48] What are the seven rules for creativity? [10:55] #1 Don’t eat with your hands Always have a writing utensil. If you can’t capture your thinking, you’re left without that idea. As my wife Victoria Wellman says, if you have an idea and don’t say it, it doesn’t exist. Don’t write in your phone because word processors and notes are designed to make lists, but beautiful ideas don’t happen in order. A piece of paper and pen allow you to express the creative data point that happened in your head, however it comes out. Writing makes you remember things and think differently. Personally I use pen, not pencil, because when you write with pen you’re locked into it and reminded that what you’re doing has value. [14:11] #2 Art is dead If you want to be a creator, listen to music you don’t love and find out what you could love about it. Don’t go to museums to be inspired; you’ll just see what’s been done before. Instead, go to a place least like a museum and find something that belongs in a museum.  Approach the world from the perspective of someone who’s creatively engaged and trying to discover their own way of seeing. [16:32] #3 Keep it Kanye The idea of protecting your creativity is anti-creative. Always show your work. In an office, mandate that people show their work at the end of the day. If you’re sitting in a bar and thinking about a half-baked, great idea, tell someone about it and practice pitching it. If they can steal it, it wasn’t a good idea, but if they respond to it, you’ve got something original that’s yours to run with. It’s risky, but there’s nothing to be afraid of with sharing your work. [20:44] #4 Save your trash Author Stephen King threw away the first chapter of his first novel, but his wife pulled it out of the trash and he finished it, launching an incredibly impactful career. Reimagine your process through the lens of what you throw away. Look at what you’ve thrown away and connect those disparate data points. Your great concept or product is hiding in your trash, because you probably threw it away before you knew what you were doing. [23:30] #5 The Tina Turner Principle: We never do anything nice and easy There are tools that help you have ideas fast, but we need tools that help you have ideas slower.