You know that your reviews and testimonials are important for booking more weddings and getting couples to trust you, but did you know that is only one type of social proof? Social proof provides evidence that what you are selling will give your clients what they want, shows them that they can trust you, and motivates them to buy. It is a powerful psychological phenomenon and you can harness it to book more weddings. There is so much more to social proof than just getting testimonials to put on your website or racking up reviews on WeddingWire or The Knot. You can use social proof in so many fun and easy ways to book more weddings. How exactly do you do that? Listen to this episode to find out! You can find the show notes for this episode at https://evolveyourweddingbusiness.com/263 *** Did you know there are 6 pillars to building a 6 or multi-6-figure wedding business without working all the time? If you're not booking enough of your ideal clients or you're working crazy hours & heading toward burnout you haven't mastered all 6 pillars. Get the free audio training to walk through the 6 pillars, 3 big mistakes wedding pros make, you'll take an audit to see what your score is and see how you can improve. https://evolveyourweddingbusiness.com/6pillars