In today's podcast, we're going to focus on the actions you can take right now that are going to impact your next booking season and three big things that will come as a result of that. Now is absolutely the time to focus on this because engagement season is right around the corner. And if you don't have your marketing on point, you're going to miss out. Wedding pros that don't know how to strategically market are struggling hard right now. And that is going to continue. So you need to go...

Today we're going to be talking about a question that so many frustrated wedding pros come to me with. It's the same question time and time again. "Why am I not booking more weddings? I'm getting myself out there, but it's just not working." I cannot tell you how many times I've heard this exact same question in the past 11 years of doing this work. So there's something I want you to know about marketing because I feel like marketing is this kind of weird black box to a lot of...

One of the biggest frustrations wedding pros tell me about is ghosting. It's so frustrating to get excited when you get an inquiry only for that person to ghost you and maybe even decide to work with someone cheaper than you. A lot of people seem to think that ghosting is a judgment on their prices. I’ve done a ton of research on this, and I can tell you that that is almost never the case. The real reason you’re getting ghosted is not about your pricing. It doesn’t mean that you’re too...

Wish you could get clients without having to rely on The Knot & WeddingWire? You're not alone! You don't have to rely on them when you control your marketing. What I see a lot of wedding pros do is completely abdicate responsibility for their marketing by giving money to WeddingWire to The Knot and saying they're that sorted out. They don't work on their marketing, they don't make time to make sure they're marketing and that it's actually working. They don't have a repeatable system...

For the past 11 years, the #1 question I get about booking more weddings is “How?” How do I book more weddings? What exactly do I do? It’s a question I hear non-stop and it’s why I created Book More Weddings Summit. My expertise lies in marketing and in building a business that gives you the freedom and flexibility that you want to support your lifestyle but I’m not an expert in everything. I’m not an expert in TikTok or branding or consultations and those things matter so I’m gathering 25+...

Do you ever wish you could take a peek behind the scenes of a successful wedding business and see how they’re doing things? Wouldn’t it be helpful to get the lowdown on what’s working for them and what isn’t? That’s what this episode is all about! Come take a look behind the scenes of Rev. Mercy Ceremonies with officiant and inter-faith minister, Mercy Ibarra. She breaks down how she got started in weddings despite thinking she’d be working on end-of-life support & life celebrations, how...

Micro weddings aren’t new but ever since COVID forced some big changes onto the wedding industry, they’re popular and more in demand than ever. Micro weddings aren’t just a trend, they’re a permanent fixture in the wedding industry and they present some really exciting opportunities for wedding professionals of all different kinds. Not only are small and micro weddings in demand by couples, but they also allow wedding professionals to serve more couples, work less, diversify their income,...

I know that you want to create more time for your personal life and family and get your business and marketing under control. Sometimes it can feel a little unwieldy like it’s your business that’s controlling you and not the other way around. I know that you are looking to have a wedding business where you really can get more time for your life and your family. That’s the thing everyone talks about mattering most in the end. No one is on their deathbed wishing they spent more time at...

Do you always feel too busy? That's something I hear from many wedding pros so if you do, you're not alone. You're too busy to market your business. You're too busy to plan and be strategic. You're too busy to grow your business. And yeah, if you run your business as many wedding pros do, you are too busy. And that's a big problem. But an unexpected TV show can help you. Want to know what it is? Listen to this episode to find out! I've got a special challenge coming up to help you...

Most busy wedding pros think that not having enough time is their problem. But that’s not actually the case. Feeling like you don’t have enough time is just a symptom of the actual problem. And just like when you get sick, if you don’t know the real root cause of the illness and you only know the symptoms, you can’t treat it effectively. In my 10+ years of helping wedding pros grow their businesses, I’ve found that about 90% of wedding pros think not having enough time is their problem and...

One of the most common things wedding pros ask me about is how to book more weddings. In my 10+ years of helping wedding pros grow their businesses, I’ve come upon the number one reason why you aren’t booking more weddings. It is definitely not what you think because most wedding professionals that I meet think that they need to do more. They think that they need to do more marketing work harder, they need to hustle, they need to be busy all the time, and that really leads to this feeling...

I recently ran a new experiment in my business: launching Revenue On Demand. I initially created it as a series of live workshops. They’re now available on demand to help wedding professionals generate revenue anytime you want, even during the slow season. I wanted this to be really practical because I was having conversations with wedding pros who felt like they had to just sit and wait and freak out, quite honestly, because inquiries were slow. The bookings weren’t coming in like they...

Do you ever wish you could take a peek behind the scenes of a successful wedding business and see how they’re doing things? Wouldn’t it be helpful to get the lowdown on what’s working for them and what isn’t? That’s what this episode is all about! Come take a look behind the scenes of Simply Celebrations & Events with wedding and event planner Nancy Skipton. She breaks down how she got started and got her first clients, how she has shaped her business to suit her life instead of letting...

There is a big problem in the wedding industry right now. You thought if you put yourself out there and market your wedding business, the bookings would flow to you. It seems like that’s what everyone else is doing and they seem to be doing well, right? The problem? Those bookings aren’t coming to you or maybe they’re coming but at a much slower rate than usual. You’re left sitting, refreshing your email, waiting impatiently (and understandably so) for clients to land on your website and...

Money is more than just pieces of paper. There are a lot of fears, beliefs, challenges, and mindset hurdles tied to money. If you don't address those things, you'll hide from your finances and bury your head in the sand like an ostrich hoping everything will somehow magically work out. In our world, money is power so knowing how to manage your money and your mindset around money is incredibly valuable. But it isn't enough just to manage your business finances. You also have to look at how...

One question I get all the time from wedding professionals around the world is "Where should I advertise my wedding business?" I get it, you want to book more weddings and you see advertising as the best way to do that. But there are some things you need to consider before making a decision about any advertising opportunity. In this episode, I'll take you through what to consider when it comes to evaluating advertising opportunities, how to determine where you should advertise, and a few...

We all go into business for ourselves because we think it’ll give us some amount of freedom in our lives but often we paint ourselves into a corner. We end up working too hard for what we’re making and having a paycheck every 2 weeks starts to look a lot more appealing than it used to.  In order to stay out of overwhelm, burnout, and constant stress, we need to make our business is in alignment. What does that mean exactly? Today’s guest has created a 5 P framework for making sure your...

Over the past few months, I’ve had multiple members ask me when I’m going to introduce a higher level of membership to The Wedding Business Collective. The Wedding Business Collective is EVERYTHING I’ve wanted it to be and more. I won’t be changing The Wedding Business Collective but I will be offering something brand new. Something for wedding pros who are ready to get results faster, spend more time in their CEO role, and work more strategically. That brand new thing is The Wedding...

The path to seeing yourself as the CEO of your business is one we all have to go on. Most wedding pros didn’t start a business because they love running a business. You most likely started a business to be able to do the thing you love whether that’s planning weddings, officiating weddings, DJing, creating insane floral designs, taking photos, or anything else. In order to grow your wedding business in a way that’s sustainable and doesn’t burn you out, you have to learn how to become the...

Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 236: Streamline Your Wedding Business With A Systems Audit with Julie Painter Fried appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. *** Did you know there are 6 pillars to building a 6 or...

Most wedding pros have made a real effort to make their brand more inclusive of various sexualities, genders, and races, but the next step in inclusivity is to consider how you’re making your brand more accessible to people with disabilities. The post Episode 235: Behind The Wedding Business with Neal McFarlane of DJ XTC Entertainment Services appeared first on Evolve Your Wedding Business - Wedding Business Marketing & Strategy. Did you know there are 6 pillars to building a 6 or...