In this conversation, Mark and Todd chat with Casey Wojtalewicz from Canyon Coffee about the startup years at Canyon and regenerative organic certification. Casey shares how he and his girlfriend started Canyon Coffee in 2016 and built it from a roaster in their apartment to a wholesale business with hundreds of accounts. They also discuss the significance of the name Canyon and their commitment to organic and regenerative agriculture. Casey explains the importance of supporting farmers who have taken the leap to get organic certification and how regenerative agriculture can help mitigate the effects of climate change. They also touch on the market reception of regenerative organic coffee and its potential to make a significant impact on the environment.