Orchestrating customer experiences for an omnichannel world is a key challenge for businesses today. Not only is it demanding new technologies but also new ways of working and even entirely new operating models. Central to the evolution of all of these is the application of AI and machine learning. In this episode, The Experience Makers talks to Sitecore’s Senior Digital Strategist, Jacqueline Baxter and Wunderman Thompson Technology, Experience’s Chief Technology Officer, Lukasz Madrzak-Wecke to understand how forward-thinking organisations are using AI to master the increasingly complex content supply chain, speed content velocity, facilitate orchestration and deliver world-class experiences for their audiences wherever and whenever they choose to engage. Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)