It can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are.   In this month’s episode of The Experience Makers, CEO of leading AI technology company, Satalia, Daniel Hulme and Wunderman Thompson Commerce’s Head of Innovation, Naji El-Arifi touch upon the findings from their new report (Adopt or fail: why business needs AI) and delve into the world of AI. Join us as we consider some of the major advantages of AI for business and help to define strategies to understand it, implement it and deliver better experiences to consumers as a consequence.    Download a copy of the report here: https://wttech.co/AdoptorFail-WTTPodcast   Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)