How can brands own the omnichannel experience?
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Description
With almost half of shoppers aged 16-24 beginning their customer journey on social media, the dominance of search, brand sites and online shops are waning. Instead, younger customers are gravitating towards a shopping experience that includes a multitude of touchpoints. In this episode, The Experience Makers explore how brands can own that omnichannel experience. Making every experience shoppable is the new retail holy grail – what is the key to unlocking these new commerce opportunities?
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