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Description
Research shows that search, while still powerful, is starting to decline in importance, while social media plays an increasing part in purchase consideration, awareness and purchase. How do marketers drive their brand across a multichannel strategy and can they trust external channels like social media or influencers to accurately reflect their customer experience?
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Published 02/10/23
Technology is changing at lightning pace and, for Digital Marketers, the change is so rapid, that it’s hard to keep up. With change comes new business requirements and opportunities but also challenges. Marketers need to create more content to assuage the exponential consumer thirst for...
Published 02/10/23
Stepping up to the digital experience challenge is a mammoth task for any business. The demand for personalised experiences across the ever-expanding number of available channels is driving a proliferation of customer segments and context-based decisions that are becoming increasingly hard to...
Published 01/20/23
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