Hastened by the pandemic, shopping has changed. We've seen marketplaces strengthen their positions, an abundance of new 'direct-to-consumer' offerings popping up, advances in social commerce, and the rise of the aggregators.   To win online, it's vital that businesses know how consumers are shopping across channels and markets, and how they will shop in the future.    Following the launch of the fifth edition of The Future Shopper Report by Wunderman Thompson Commerce, this month The Experience Makers talk to their Head of Thought Leadership, Hugh Fletcher and Head of Innovation, Naji El-Arifi as they touch upon the recent report findings and consider what consumers want from their digital shopping experience and how retailers can deliver.   Download a copy of the report here: https://insights.wundermanthompsoncommerce.com/the-future-shopper-2021   Produced by Breaking Atoms (www.breakingatoms.co.uk) Music produced by David John Walker (www.imperialbeats.co.uk)