For episode four of The Experience Makers, Gemma Milne joins Cognifide's Chief Executive, Miro Walker and WPP's Head of Innovation, Naji El-Arifi. This week's discussion is around how content and commerce intersect and the evolution of the "shopping cart" to the more fluid journey between editorial and social experiences. 

For episode three of The Experience Makers, Gemma Milne is joined by Cognifide's Director of Client Strategy, Herb van der Raad, to talk about how traditional businesses need to re-engineer the way they work to capitalise on tech investment and optimise the customer experience. Joining Gemma and Herb are Nikolai Ueker; COO and Will Parsons, Head of Customer Success from REalyse, a new disruptor transforming the residential property investment sector. 

In this episode, The Experience Makers look at the growing need for immediacy; privacy and trust; the evolution of shopping habits; AI and the rise of the voice interface and more. Cognifide’s Leigh Gammons is joined by Adobe's Jamie Brighton to discuss how marketers and technologists are responding and how the technology is changing to fulfil consumer expectations.

For the very first episode of The Experience Makers, Gemma Milne sits down with Cognifide CTO, Cleve Gibbon and Ashley Friedlein; Founder of Econsultancy. Their discussion serves as a rallying call for all businesses to become platform businesses to deliver on the promise of exceptional customer experience. 

Welcome to The Experience Makers - a brand new podcast series from Cognifide. Once a month, our host Gemma Milne will be reimagining the customer experience with Cognifide and their guests from across the Marketing Technology industry.  Be sure to subscribe to the show!