‘So they go, “Hang on, I've got to look confident… I have to have all the answers,” which is the worst place to come from.’ Becoming a first-time CEO is a lonely experience, and David Roche (who’s got that particular t-shirt himself) believes every new CEO should be assigned a coach and mentor, because if we expect our leaders to have all the answers, we’re setting them - and ourselves - up for failure in a complex, fast-moving, uncertain world.  David has been involved in the book trade for many years, but that didn’t insulate him from the hard work of authorship, including the paranoia of wondering if his draft was ‘good enough’…  Merging the personal with the professional, and storytelling with business strategy, this is an episode that offers coaching insights and writing wisdom – and which will be particularly interesting if you’re aiming for or already seated in the CEO's chair, or writing for those sitting in it.