With a special ability to connect with fans and build a global community, Hanson put themselves on the map long-term through their popular music and, in recent years, their craft beer. But the band had many near misses while building their careers, like almost signing sketchy record deals and running out of beer at their first Hop Jam festival. Listen as Taylor Hanson talks about what he learned through years of posturing himself both as a musician and as an entrepreneur.