Today's Topic:  As positive reinforcement dog training continues to grow in popularity, so has the awareness around the different types of dog treats available to help you train your dog. But what are dog treats, exactly?  What are the regulatory requirements, if any, around dog treats to ensure that you're giving your dog something nutritious, delicious and safe?  And how has the increasingly fickle and discerning demands of today's dog parents affected the types of dog treats available today? That's why we invited the founders of Fig & Tyler, an NYC-based premium treat company that makes treats using 100% meat and fish sourced and processed in the USA, Karen Schwichtenberg and Ilya Seglin, to the podcast, to discuss what their initial vision was when creating their treat company, what they saw and valued in each other as partners, how they executed to take their idea and turn it into a company, what dog treats actually are, and so much more! Guest Bio: Karen Schwichtenberg and Ilya Seglin are co-founders of Fig & Tyler, a premium dog treat company based in New York City. Long-time friends, they often talked about how hard it was to find high-quality, healthy dog treats made from recognizable ingredients. So, five years ago they took the leap and started the brand and named it after their beloved dogs. Connect With Fig & Tyler: WebsiteFacebookInstagramOther Resources Mentioned In The Episode: Canine Nutrigenomics: The New Science of Feeding Your Dog For Optimum HealthOmega Paw Tricky Treat Ball, LargeBlog Post: Dogs Would Rather Work For Food