What is Product Lifecycle Management? What is it used for in Fashion? How will it help you to do your job? Is it worthwhile learning?  Here to help me answer all of these questions and help us to understand how PLM can benefit us in the Fashion Industry as we proceed into the new digital age is Dr Jo Conlon. Dr Jo Conlon is a Lecturer in Fashion Business at the University of Manchester and Programme Director of the on-campus fashion business programmes.  In 2019, Jo completed a Doctorate in Education (EdD) investigating how digital technologies can reshape fashion business education. Jo has over ten years’ experience teaching Fashion Business within Higher Education.  Prior to this, Jo worked extensively within the supply chain of Marks and Spencer as a Technical and Sourcing Manager. Her research centres on the enabling role of digital technologies on knowledge management, learning and change within organizations. Jo has also received funding for two Knowledge Transfer Partnerships (KTP) projects to implement emerging and enabling technologies making her the perfect guest to discuss this topic with you all. Jo has written many papers on the benefits of PLM, some of which can be located as below: Conlon, J. (2020). From PLM 1.0 to PLM 2.0: the evolving role of product lifecycle management (PLM) in the textile and apparel industries. Journal of Fashion Marketing and Management: An International Journal.DOI: 10.1108/JFMM-12-2017-0143 Conlon, J. (2019). How PLM Drives Innovation in the Curriculum and Pedagogy of Fashion Business Education: A Case Study of a UK Undergraduate Programme. In Product Lifecycle Management (Volume 4): The Case Studies (pp. 171-183). Springer, Cham. For further research, as suggested it is highly recommended to check out The Interline https://www.theinterline.com/ & sign up to their fabulous newsletters!