For a future with cleaner beauty products that are kinder to our bodies and the planet, it takes all of us—big and small—to make a difference. Frederic Fekkai speaks with Laura Beres, Director of Corporate Strategy at Ulta Beauty, about a new initiative that’s shaping the way beauty lovers shop. Laura’s vision for a future in which the values of beauty lovers are more prioritized than ever is a best-in-class example of the way customers can use their buying power to better our world, and  all beauty industry leaders benefit from watching the Conscious Beauty movement at Ulta Beauty. See omnystudio.com/listener for privacy information.