In today's rapidly evolving financial landscape, traditional data sources such as company reports, financial statements, and economic indicators are no longer enough to gain a competitive edge in the market. Alternative data, which refers to non-traditional data sources such as satellite imagery, social media activity, web traffic, and credit card transactions, has become an essential tool for investors and financial analysts to make better investment decisions. In this podcast, we'll explore the world of alternative data with expert John Farrall. Join us as we delve into the world of alternative data in financial modelling and discover how this new frontier of data is reshaping the way we invest and analyze the markets.