Navigating the creator landscape, improving the value of your site, and the importance of diversifying with Chelsea Clarke. ----- Welcome to episode 456 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Clarke from Her Paper Route. Monetizing, Diversifying, and Leaning Into Pinterest and Email We are thrilled to welcome back Chelsea Clarke to the podcast this week. Chelsea is an expert at all things monetizing, buying, selling, and optimizing sites and she shares lots of that expertise in this interview. Bjork and Chelsea chat about the current state of the industry for online creators, and how the slew of recent Google algorithm updates have impacted the industry. Chelsea also shares how she has reacted to these changes with her sites (hint: it includes Pinterest, video, and email marketing). Chelsea also explains more about how buying and selling websites works, and how you can make your own site more valuable for yourself (and for potential investors)! In this episode, you’ll learn: Chelsea’s view on the current “state of the industry” for creators. A recap of all of the recent Google algorithm updates. Her recommendations for diversifying traffic sources (remember Pinterest?). Why to prioritize building a community around your brand. Why Pinterest is such a valuable traffic source (and how to get started with Pinterest SEO). What the future of search might look like. How she has strategically grown her email list and approaches the marketing funnel on her site. How to make your site more valuable (both for yourself and/or if you ever planning on selling your site). How she approaches buying and selling sites. Resources: Her Paper Route 297: Blog Flipping – Developing, Monetizing, and Selling Websites with Chelsea Clarke Google on Helpful Content Raptive Google Seach Liason on Twitter Pinterest The Simple Pin Podcast Pinteresting Strategies 2.0 by Carly Campbell Blogging Like We Mean It TikTok Niche Investor Epic Gardening Follow Chelsea on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group ----- This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to [email protected]. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.