In this episode, Food & Drink Business editor Kim Berry is joined by the chair of SPC and executive chair of Perpetuity Capital, Hussein Rifai, and the recently announced director of SPC and managing director of Perpetuity Consulting, former CEO Asahi Beverages, Robert Iervasi. The pair walk us through the characteristics of a business advisory firm and the services they offer. Throughout the discussion, we get an insight into how their work with clients to raise capital and reduce or eliminate debt, list on the ASX, manage major purchases, and improve profits. We discuss purposes and strategies behind acquisitions, the importance of planning for short- and long-term goals and preparing for challenges in advance. We also look at why companies look to list on the stock exchange and the factors that must be considered. LINKS: Perpetuity Capital www.perpetuity.com.au  ------------------------------ The Food & Drink Business Podcast is produced by Southern Skies Media on behalf of Food & Drink Business, owned and published by Yaffa Media (www.foodanddrinkbusiness.com.au). The views of the people featured on this podcast do not necessarily represent the views of Food & Drink Business, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media. If you wish to use any of this podcast’s audio, please contact Food & Drink Business via their website www.foodanddrinkbusiness.com.au or send an email to [email protected] Host: Kim Berry MC: Grant McHerron Producer: Steve Visscher Editor: Chris Visscher Food & Drink Business - © 2024