A rare, wide-ranging conversation with Amy Palcic, the first woman to run an NFL PR department. Palcic takes the listener inside her job including that monumental night when J.J. Watt decided to start a small fundraiser for Hurricane Harvey. Palcic also offers great insight into the modern pr-media relationship and considers how men and women may cover the sport differently. Also in this episode, Melissa shares what is most exciting her about the upcoming NFL season (hint: think robust QB rooms). Later we hand name our first TFG Do-Gooder. The Rundown: 4:45: Why the NFL’s QB future looks especially bright 8:40: On Ed Werder’s misguided blindness about general inequality in sports media 14:36: Amy Palcic joins! 16:20: Palcic on being a “female first” 17:37: Palcic on what the head of communications for an NFL team actually does 20:11: Palcic on the Texans high ratio of female executives 22:09: Palcic tells the crazy story of how J.J. Watt’s Hurricane Harvey came to life 32:30: Palcic on why the NFL pr-reporter relationship has become more difficult 34:55: Palcic on the most difficult aspect of her job 37:03: Palcic on whether there is difference between the way women and men cover the NFL 38:41: Palcic on the importance of women supporting each other in the NFL 41:50: Palcic on growing up the daughter of an NFL coach and whether she ever wanted to coach 42:50: Palcic’s advice for anyone wanting to follow in her footsteps. 44:47: Our debut Do Gooder of the Week is … Seahawks WR Doug Baldwin