On today’s show we’re joined by Oyuna Tserendorj, the founder and creative director of heer eponymous brand. Known for architectural silhouettes and uplifting hues, Oyuna uses one soft, natural fibre in particular: Mongolian cashmere. Cashmere, the ‘diamond of fibres', represents 4bn of the 60bn global luxury market. The demand keeps on growing creating a vicious circle that is weakening Mongolia's cashmere supply while wrecking its natural environment. Keep listening to learn why cashmere is so precious and why protecting its supply chain is essential. Go to www.theforwardlab.com for the shownotes Follow The Forward Lab on Instagram @theforwardlab