Jon Persson is a brand strategist, designer and creative director from Sweden. On today's show we discuss why he set up his agency Cult Method against using just his name, how he introduced brand strategy into his business and more. If you're unsure whether to set up your business under your name, or a corporate one, this is the episode for you! Find Jon online here: Cult Method / Twitter  Don't miss Sagi Haviv's new course "Designing Brand Symbols: The Principles & Process of Making Logos that Last" use the Skillshare link below! To get 2 FREE months go to: https://skl.sh/cfowlerdesign Let me know if you found this episode useful by tagging me in your Instagram story @cfowlerdesign! If you enjoyed today's solo episode please leave us a 5 star review on iTunes and I'll read them out on the next solo episode! Thank you for supporting the show!