How would you like to learn a strategy that can grow your freelance or VA business in more ways than anything else you might have done? Today we’ll share a 3-Step Framework for creating winning lead magnets (free offers) that build your email list of prospective ideal clients. It’s the same sort of process we’ve used to build our own base of students at Freelance University. Join us as we discuss this crucial strategy — it’s had the greatest impact on our business over the last 14 years and can have the same impact on yours!   Podcast Outline: [0:00] Introduction to the topic of creating winning lead magnets in your business - how it’s a highly successful strategy that’s had the greatest impact on Freelance University over the past 14 years.  [1:53] What is a lead magnet - a description of how it works and an example of how Craig tapped into the power of using free offers and lead magnets to build credibility.   Psychological Triggers to Authentically Persuade People to Respond to a Lead Magnet [4:45] #1 Reciprocity - how a process of give and take occurs when you offer something of value. [5:47] #2 Proof - how a lead magnet can establish your credibility when people receive the content and apply it. [6:34] #3 Affinity - how you can establish the “likeability” factor when you provide valuable content and build a relationship through email. [7:01] #4 Authority - how providing valuable educational content establishes you as an authority in a particular area.   A 3-Step Framework to Attracting Your Ideal Clients with Lead Magnets (Free Offers) [8:42] A summary of the three-step framework and description of how you can diagram the framework as a triangle [9:15] #1 Audience - important strategies you can use to determine who you’re creating the lead magnet for and how it can address their needs and interests.  [11:16] #2 Skills - how to determine what your best skills (dominant specializations) are and how you can translate them into services that match the unique needs of your audience. [12:50] #3 Offer - the “Three T’s” that help you come up with your offer and advice for how to apply the principles of Type, Topic, and Title to create a compelling lead magnet. [17:10] Summary of the “3-Step Framework” [18:25] Encouragement for freelancers and VAs - the importance of building your email list and nurturing a relationship with people who may turn into ideal clients. [19:24] How to learn more about leveling up your skills and creating lead magnets at Freelance University   Resources and tools discussed in this episode: Freelance University  VANetworking  Twitter  LinkedIn  Facebook  Facebook Groups  Influence: The Psychology of Persuasion by Robert Cialdini WordPress  Instagram  Microsoft Word  Fiverr  Canva MailerLite ConvertKit  Mailchimp  ActiveCampaign