How do you create proposals that turn into ideal clients? Today our guest is Eman Zabi, the founder of Scribesmith, a copywriting agency, and Terrain, an online learning business. She warns of mistakes you can make with proposals and suggests valuable tips for building a personal connection with potential clients. Join us as we discuss the best ways to ensure you deliver a winning proposal that has both relevance and excellence!   Podcast Outline: [0:00] Introduction to Eman Zabi and the topic of creating winning proposals that turn into ideal clients - Eman tells the story of how she got into the freelance space. [4:52] The benefits of fast-tracking skill development with bite-sized training [5:56] The topic of proposals - Craig explains how the freelance marketplace industry is growing and shares an example that illustrates the importance of writing a relevant proposal.   Mistakes We Can Make with Our Proposals [7:39] #1 Generic proposals - Eman suggests practical ways to avoid making this mistake so that you address the client’s priorities. [9:29] #2 Incorrect tone - Eman and Craig stress the importance of tailoring your voice to the level of the company and brand you’re applying to. [11:24] #3 Grammar errors - Craig explains the importance of delivering a proposal with excellence. [12:33] #4 Lack of professionalism - Eman shares examples illustrating the need to follow instructions. [13:30] #5 Lack of work experience - Eman recommends ways to establish credibility by sharing appropriate work experience. [14:02] #6 Lack of process - Eman and Craig emphasize the importance of talking about your process in a concise way. [15:26] Elements we should include in a proposal - Eman lists the crucial elements that will win over a potential client. She and Craig share examples of proposals that contain these elements. [18:23] The question of proposal templates - Eman discusses the benefits of using proposal software.  [20:47] How a personal connection is made in the initial email - Eman outlines the steps involved in connecting with a potential client before sending a proposal. [22:45] How to submit a proposal when you aren’t able to make a personal email connection - Eman and Craig suggest tips for researching a company and making a good impression when you’re applying through a marketplace. [26:08] The use of Loom and video in the context of proposals - Eman and Craig discuss when a video would be effective and when it wouldn’t. [28:40] How proposal creation can become a repeatable process that helps you win clients [29:19] How to get to know Eman [30:04] How to learn more about Freelance University   Resources and Tools Discussed in this Episode: Freelance University    Learn more about Eman Zabi: Website: Scribesmith  Online Learning Business: Terrain    Connect with Eman: Twitter: @Eman_Zabi  or @Terrain_io  Instagram: @Terrain.io    Resources and tools: Facebook Groups  Upwork  PeoplePerHour  Proposify HoneyBook  Google Docs Better Proposals.io  LinkedIn  FlexJobs  Loom  Instagram Reels  Netflix