Imagine a city where corporations used their brands for public good? On this episode of The Future City Podcast, we speak with expert brand strategist Sergio Brodsky. Sergio is a corporate leader, marketing guru and founder of the concept of Urban Brand Utility. Sergio shares his own story of getting robbed over 10 times in his hometown of Sao Paulo as well as examples of how brands are lighting up dark alleyways, filtering polluted waterways and fixing potholes so we can live in safe and healthy cities.