Who is in charge of decision-making in your freelance business? YOU ARE! Just like you're in charge of everything else. But as creatives and solopreneurs, we often find our minds supporting decisions we already want to make, sometimes missing critical information - a cognitive bias known as confirmation bias. This episode explores this fascinating concept and other influences on our everyday choices. We'll also discuss tools and techniques that can help us make more objective decisions, and the importance of seeking advice from trusted peers or mentors. Have you ever jumped to a decision impulsively only to regret it later? With the potential to impact our lives significantly, the decisions we make should be informed and rational. There are tools we can use, to slow down our innate tendency to jump to emotional conclusions.  We'll also emphasize the significance of reflection in the decision-making process and how it can teach us valuable lessons. We can't (and should not seek to) remove emotions from decision-making in our business. We're independent operators precisely because we care about choosing for ourselves! But we can use robust thinking models for more rational and informed choices. And we can also seek external help, such as a coach or mastermind, to provide alternative perspectives and foster accountability.  Listen in as we break down these concepts and provide a treasure trove of insights for anyone seeking to improve their decision-making process in business and personal life. Support the show Let us know what you think, and what subjects you'd enjoy hearing about in future, just message our host Maya Middlemiss, or drop us a message, review, or voicenote, over at https://www.futureisfreelance.xyz/ You can support the Future is Freelance podcast by leaving a rating and review on Apple Podcasts or wherever you listen. It’s a chance to tell us what you love about the show, and it helps others discover it, too! Make sure you grab our fabulous LinkedIn Guide to level up your remote freelance success, and we'll see you next week 🌟 And if you're thinking of podcasting, check out a free hosting offer with our friends at Buzzprout 🎙️ Here's to your own freelance future 🤩