“In 2018, manufacturers began the shift toward servitisation…from selling products to selling the outcome or value that products deliver and guaranteeing product uptime…The transformation process doesn’t happen overnight. However, the benefits of servitisation are incredibly attractive.” (supplychaindigital.com) Yes, industrial manufacturers were shifting towards new business models before the coronavirus global pandemic. But now it’s even more important to ensure the relationship with their customers does not end at the time of delivery. New business models that position industrial manufacturers as service providers are ensuring ongoing revenue streams, as well as a deeper and more profitable customer interaction. These models include active monitoring, predictive services and even pay-by-outcome services. Today, in this COVID-19 recovery time, we’ll ask Michael Larner at ABI Research and Ankit Sharma at SAP how manufacturers can embrace servitization as a key pillar of growth.