In This podcast Jim Sterne shared how marketing has evolved through disruptive times. He shared some of the best practices as shared by some of the leaders in marketing and digital analytics space. He sheds light on some opportunities that exists in marketing and analytics space and how machine learning is changing the face of digital and marketing. This is a great podcast for anyone looking to understand how AI is impacting marketing and what are some big opportunities in marketing and digital. Jim's Books: https://amzn.to/2KB1QCR Jim's Current Read List: Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing but Not Trained for the Task by Sean Doyle https://amzn.to/2KG4K9d Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking by Foster Provost and Tom Fawcett https://amzn.to/2AWR3Dz Podcast Link: iTunes: http://math.im/itunes Youtube: http://math.im/youtube Jim's BIO: Jim Sterne focuses his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s and founded a conference and a professional association around digital analytics in the 2000’s. Following his humorous Devil's Data Dictionary. Sterne has just published his twelfth book Artificial Intelligence for Marketing: Practical Applications. Sterne produced the eMetrics Summit from 2002 - 2017 and now produces the Marketing Evolution Experience. He was cofounder and served for 17 years as the Board Chair of the Digital Analytics Association. Jim was named one of the 50 most influential people in digital marketing by a top marketing magazine in the United Kingdom, and identified as one of the top 25 Hot Speakers by the National Speakers Association. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ [email protected] Want to sponsor? Email us @ [email protected] Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy