In this podcast John Busby(@johnmbusby) Chief Analytics Officer @CenterfieldUSA talks about his journey leading data analytics practice of digital marketing agency. He sheds light on some methodologies for building a sound data science practice. He sheds light into the future of digital marketing and shared some big opportunities ripe for disruption in digital space. John's Recommended Read: Secrets of Professional Tournament Poker (D&B Poker) by Jonathan Little https://amzn.to/2MNKjN3 Podcast Link: iTunes: http://math.im/itunes Youtube: http://math.im/youtube John's BIO: John Busby serves as Centerfield’s Chief Analytics Officer. A seasoned digital marketing executive, John leads the company’s data science, analytics and insights teams. Prior to joining Centerfield, John was Head of Analytics for Amazon’s grocery delivery service and responsible for business intelligence, data science and automated reporting. Prior to Amazon, John was Senior Vice President of Analytics and Marketing at Marchex. John began his career in product management for InfoSpace, Go2net and IQ Chart. He holds a Bachelor of Science from Northwestern University. Outside of work, John coaches youth hockey, and enjoys sports, poker and hanging out with his wife and two children. About #Podcast: #FutureOfData podcast is a conversation starter to bring leaders, influencers and lead practitioners to come on show and discuss their journey in creating the data driven future. Wanna Join? If you or any you know wants to join in, Register your interest by mailing us @ [email protected] Want to sponsor? Email us @ [email protected] Keywords: FutureOfData, DataAnalytics, Leadership, Futurist, Podcast, BigData, Strategy