Bailey talks to Todd Kent, CEO and co-founder of the hard kombucha company, Boochcraft. Todd walks us through how he left a synthetic fertilizer company due to a difference in values, starting an organic hard kombucha business thereafter. His scrupulous standards for sustainability and dedication to organic, fresh, and local ingredients are second to none. Todd tells us about partnering with The Ecology Center, questioning everything from "natural" greenwashing to byproducts and waste, as well as how to reinvent discarded materials to be useful. This conversation is essential in understanding how consumers should question products, and how a business can be built for good from the beginning. Learn more about Todd and Boochcraft at www.boochcraft.com This episode is sponsored by Eartheasy! Use my code "BAILEY15" for 15% off your first order at https://eartheasy.com/ More about Bailey: www.baileyvantassel.com