On todays episode of the GaryVee Audio Experience, I chat with Aviva Sonenreich on her podcast Commercial Real Estate Secrets. We dive into the nuances of social media strategy, personal branding, and maintaining a balanced life. I talk about the importance of authenticity in content creation, emphasizing that idealized lifestyle posts often leave audiences feeling bad. Highlighting attention as a key marketing asset, we discuss strategies for optimizing content on platforms like LinkedIn and YouTube Shorts. I also share practical advice on engaging prospects through podcasts and managing content creation teams. Hope you enjoy!