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Description
Every day, so many people waste money in marketing because they are chasing what "used" to work... but the reality is that a strategy that worked yesterday will put you out of business today. You will lose if you do not adapt to shifts in consumer attention. I'm desperate to get more business people to understand this... Listen to this podcast in which I elaborate on this concept and more.
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More Episodes
Published 05/21/24
Today's episodeis a podcast interview I did on the Young and Profiting podcast with Hala Taha. We talk about all things entrepreneurship and marketing. I share my two cents on the shift in social media towards interest-based content, making platforms like TikTok successful. I also talk about the...
Published 05/21/24
Today's episode is my interview on the Marketing Against The Grain podcast with Kipp Bodnar, CMO - HubSpot, and Kieran Flanagan, SVP Marketing - HubSpot. We discuss the central role of attention in marketing and how it shifts across platforms, the value of engaging comments as a marketing tool,...
Published 05/20/24
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