Sometimes it takes long time to reach targets. Elena wants to feel good and win so when she can’t reach a goal because it’s really big and needs more than a week, she sets smaller targets along the way so she can keep winning. You don’t need to win all the time but you need to win more than you lose. You need targets to look forward to! So never lower your targets, but keep in mind there is nothing wrong with hitting smaller targets. I'm all about 10X, but not every goal has to be Mount Everest. Sit with your spouse and see where are you going. Maybe you don’t know where you are, but if your challenges and obstacles never change you won’t change!