Paul Shapiro is the author of the national bestseller Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World. He's the CEO of The Better Meat Co.. A four-time TEDx speaker, the host of the Business for Good Podcast, and a long-time leader in food sustainability. Paul is on the frontlines of the "clean meat" revolution. He is one of the staunchest advocates for this technology and he believes that in the future this will not only be readily available but a superior option to the meat we currently consume.  Paul and I discussed -  What "clean meat" is Why it is currently so expensive to produce What his company, The Better Meat Co., does  The difference between plant-based meat and lab-grown meat  How rapidly the technology in this sphere is advancing  What fermented protein is What are some hurdles "clean meat" faces with consumers The atrocities we commit to the animals we eat How to get better at public speaking, based on his own experience  And much more... Paul Shapiro My Take: Our current way of producing food (mainly meat) is unsustainable and unethical. I believe future generations will look at us in disgust. As technology advances, lab-grown meat will become better and more financially viable for consumers. Humans will never give up meat, so this technology is a way to reduce emissions and reduce the unnecessary murder of sentient animals - while still giving consumers the food they want and crave.  Support the Podcast