With a 20 year career that started in corporate sports marketing, sponsorships and community investment, Edmonton-born Jessie Cayabo has spent the last decade as a marketing and PR strategist for clients in tourism, hospitality, specialty foods and retailers. Her clients have been featured on Food Network's Beat Bobby Flay and You've Gotta Eat Here along with numerous Canadian and international media outlets but her heart remains in connecting clients to consumers by developing grassroots campaigns and programs to tell brand stories and remain top of mind.    Today I am chatting with Jessie about creating your Marketing and PR Strategy for your business, where to get started and her best tips for exposure. Are you ready? Let’s glow!   P.S. Don’t forget to enter to win our GIVEAWAY over on Instagram!   SCREENSHOT & TAG US ON INSTAGRAM: Ashley: https://www.instagram.com/ashleymeadahl Jessie: https://www.instagram.com/bonafidemediapr/    LINKS & RESOURCES: Jessie’s Website: www.bonafidemediapr.com  Facebook: https://www.facebook.com/bonafidemediapr/    PLEASE LEAVE A REVIEW: We would LOVE to hear your takeaways from today's episode. Please leave a Star Rating or a Review!