The GOOD Download, the podcast that celebrates positivity in marketing and communications, is diverging from its usual format to bring you a mini-series, The Purpose Edit, based on our most recent research report Purpose Personified. These episodes will be hosted by GOOD’s Managing Director Nilesha Chauvet, who each episode will be joined by a guest from an influential brand currently making waves in the Purpose space In the first episode of the mini-series, Nilesha speaks to GOOD’s Planning Director Pete Grant to introduce the findings from the report, conducted with YouGov. They do a deep dive into the audience insight, uncovering what the UK public really thinks of Purpose and reveal what brands can learn from the research & much more.