In this episode, Scott Kelby, Erik Kuna and their special guest John Dukes, examine the future of photography. They explore topics such as the growing impact of artificial intelligence, the comeback of retro photographic trends, the role of virtual reality, and the increasing importance of content creators, as well as essential aspects like camera equipment and lighting. RELATED COURSES https://members.kelbyone.com/course/mcnally_lst/ https://members.kelbyone.com/course/russell-brown-creative-night-photography-mobile/ HIGHLIGHTS ▶  “ There were people who had been caught winning major competitions before AI existed that set up the shot, added things that weren't there, took things out, added things in Photoshop. They've done all kinds of things that they've been caught with. AI makes it easier, but at the end of the day, if you're going to be a cheat, you're going to be a cheat.” ▶  “Everything's changing. And we have to adapt to these changes. We have to learn these things if we want to be successful and continue doing what we love. We have to make sure that we adapt to AI.”   This Week's Sponsors: Imagen | Boris FX | Canon | B&H | Platypod | KelbyOne | Profoto | Litra | SlickPic | V-Flat Grid | Retouch4me