Joei Chan is the brand and content director at 360 Learning, a collaborative learning platform for companies. Before this, Joei led content efforts for well over six years at five different startups. She's also the main protagonist of the Webby Award-winning docu-series called onboarding Joei, an unscripted B2B marketing reality show. We discuss marketing strategies, including organic social media campaigns, co-marketing, content marketing, and hiring the right person for the job.