This episode is with Alex Osterwalder - Author of best-selling books Business Model Generation, Value Proposition Design, and his latest book, The Invincible Company. He’s been ranked No.4 of the top 50 management thinkers globally, and he’s the co-founder of Strategyzer, which helps companies expand existing business lines, build new growth enginges, de-risk innovation ideas, and up-skill teams. In this episode we talk about how to build an invincible company through business model innovation.