The 20 Mile March is a concept developed by Jim Collins in the book Great by Choice. Enterprises that prevail in turbulence self-impose a rigorous performance mark to hit with great consistency—like hiking across the United States by marching at least 20 miles a day, every day. The march imposes order amidst disorder, discipline amidst chaos, and consistency amidst uncertainty. The 20 Mile March works only if you actually hit your march year after year; if you set a 20 Mile March and then fail to achieve it, you may well get crushed by events. Having a clear 20 Mile March focuses the mind; because everyone on the team knows the markers and their importance, they can stay on track. Financial markets are out of your control. Customers are out of your control. Earthquakes are out of your control. Global competition is out of your control. Technological change is out of your control. Most everything is ultimately out of your control. But when you 20 Mile March, you have a tangible point of focus that keeps you and your team moving forward, despite the confusion, uncertainty, and even chaos.  The 20 Mile March concept by Jim Collins is critically important right now because; Inflationary prices are out of your control. Supply chain issues are out of your control. Pandemics are out of your control. Global shipping rates are out of your control. Interest rates are out of your control. Everything is probably outside your control.   But when you have a 20 Mile March, you have a tangible point of focus that keeps you and your team moving forward, despite the confusion, uncertainty, and even chaos.  In this episode, we talk about The 20 Mile March concept By Jim Collins, and why you should consider it in your business. We list how to use it, and provide examples of businesses 20 mile metrics.     ----- * Do you love The Growth Whisperers and want to see our smiling faces? Subscribe to our YouTube channel. * Do you enjoy our content? Rate our show! * Follow us on Twitter @Evolution_Perth and @lawrenceandco1 Learn more about building enduring great companies. -----   ----- Links: *https://evolutionpartners.com.au/ *https://lawrenceandco.com/ ----- Additional episodes you might enjoy: # 50 Jim Collins Flywheel Concept: How to build unstoppable momentum in your company # 16 Jim Collins # 84 The 7 common strategy mistakes from Michael Porter # 43 The top 7 best practices for weekly meetings  # 69 What is a Topgrading virtual bench and why you need one # 88 The hidden cost of not having a team of all A-Players # 96 The three main barriers to consistent growth # 83 Why strategy should focus on producing more profit - not market share