What if the most important number and predictor of long-term success was also a number that you didn't measure or even manage decisions based on it? Unfortunately, it's a situation that is quite common today. The accumulation of many seemingly small (and large) investment decisions that leaders make leads to the primary measure of a CEO - return on invested capital. How much capital has been invested in your business, and what's the return on that? Some of the most successful CEOs of all time have been primarily guided by this measure.  Ensuring that these decisions are well-considered and actually create high-impact results is where leaders should focus.     ----- * Do you love The Growth Whisperers and want to see our smiling faces? Subscribe to our YouTube channel. * Do you enjoy our content? Rate our show! * Is Twitter your thing? Follow @Evolution_Perth and @lawrenceandco1 to learn more about building enduring great companies. *Like LinkedIn? Follow https://www.linkedin.com/in/bradleygiles/ and https://www.linkedin.com/in/coachkevinlawrence/  --------- Links: *https://evolutionpartners.com.au/ *https://lawrenceandco.com/ Newsletters *https://evolutionpartners.com.au/articles *https://lawrenceandco.com/business-resources ----- Related episodes #149 My Gross Margin is dropping – what should I do? #155 The 9 books every CEO must read #114 The CEO has only one tool ----- Additional episodes you might enjoy: #84 The 7 common strategy mistakes from Michael Porter #130 Jim Collins: Level 5 leaders #104 The habits successful leaders use to prepare each week #50 Jim Collins Flywheel Concept: How to build unstoppable momentum in your company #96 The three main barriers to consistent growth #90 Meeting Rhythm - The Annual Strategic Thinking meeting #110 Five most common questions we get about Scaling Up #89 The 4 different types of A players