When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies. You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model. Here an example scenario: Imagine you have built an IT...

When building your business, you will need to get help from outside. You will hire freelancers or other small companies. Some might even be big companies. You need to be aware that such helpers tend to shift your original strategy towards changing them to what they prefer to deliver. This change of strategy might be motivated by their lack of knowledge, their focus on higher margin services or misunderstanding of your business model. Here an example scenario: Imagine you have built an IT...

When designing, building, redesigning and growing a business, people often ignore the basics of market positioning by not understand who they are actually serving. Today's episode focuses on: Why is your client avatar a tripping stone or stepping stone? What is a client avatar? A client avatar is a ficticious character representing our ideal client. By profiling this person's life and business habbits, we get a better understanding of what drives this person to say yes or no to our offer....

When designing, building, redesigning and growing a business, people often ignore the basics of market positioning by not understand who they are actually serving. Today's episode focuses on: Why is your client avatar a tripping stone or stepping stone? What is a client avatar? A client avatar is a ficticious character representing our ideal client. By profiling this person's life and business habbits, we get a better understanding of what drives this person to say yes or no to our offer....

In this episode, christian will discuss the 3 Stages towards business growth. No business can jump a stage even if some young business coaches try to convince you of their fake story. No business grows rapidly without burning some kind of resource (cash, reputation, connections, quality, profitability). At first any business will consume more time and money than you desire.  If you have valuable connections they can help you expand your market reach but they are not an automatic guarantee...

In this episode, christian will discuss the 3 Stages towards business growth. No business can jump a stage even if some young business coaches try to convince you of their fake story. No business grows rapidly without burning some kind of resource (cash, reputation, connections, quality, profitability). At first any business will consume more time and money than you desire.  If you have valuable connections they can help you expand your market reach but they are not an automatic guarantee...

In this episode, Christian will explain how you can redesign a business that you already started but now want to redict on a new path. This episode's core topic: Designing a business from scratch that already exists. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to...

In this episode, Christian will explain how you can redesign a business that you already started but now want to redict on a new path. This episode's core topic: Designing a business from scratch that already exists. GET THIS BOOK >>> Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way: Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to...

In this episode, Christian looks at how implementing ISO 27001 standards in a business can help form a real Green cyber security.  It takes a lot of effort to improve an organization's digital footprint. Buying equipment that is overly consuming energy and damaging the environment once it has to be disposed off, is not a great idea. Longterm IT procurement strategies need to focus on protecting the environment and the business.  Cyber security is an important part of the IT infrastructure...

In this episode, Christian looks at how implementing ISO 27001 standards in a business can help form a real Green cyber security.  It takes a lot of effort to improve an organization's digital footprint. Buying equipment that is overly consuming energy and damaging the environment once it has to be disposed off, is not a great idea. Longterm IT procurement strategies need to focus on protecting the environment and the business.  Cyber security is an important part of the IT infrastructure...

The sustainable idea - The fossil fuel scam The fossil fuel industry has been active in keeping sustainable green technology at bay. Greenwashing and ESG are popular methods to make their products appear greener than they really are. Lobbyist are active in many European nations with direct contacts to the heads of state. Find out whats happening - from the Author of the book "The sustainable business idea". What are the green trends and the fake trends. Understand the difference and spot...

The sustainable idea - The fossil fuel scam The fossil fuel industry has been active in keeping sustainable green technology at bay. Greenwashing and ESG are popular methods to make their products appear greener than they really are. Lobbyist are active in many European nations with direct contacts to the heads of state. Find out whats happening - from the Author of the book "The sustainable business idea". What are the green trends and the fake trends. Understand the difference and spot...

In this episode Christian will look into how organizations have been using ESG to mislead consumers and B2B clients to believe they are actually environmentally friendly and not hurting local communities. There are many SMEs who are actually making a real effort to protect the environment by reducing waste, energy consumption and optimizing their supply chain. In contrast some of the old economy industries are using fake green labels and lobbyists to promote their greenwashed products.  ...

In this episode Christian will look into how organizations have been using ESG to mislead consumers and B2B clients to believe they are actually environmentally friendly and not hurting local communities. There are many SMEs who are actually making a real effort to protect the environment by reducing waste, energy consumption and optimizing their supply chain. In contrast some of the old economy industries are using fake green labels and lobbyists to promote their greenwashed products.  ...

In this podcast episode, Christian will share with you, why is it important to implement a green cyber security in an organization.  At first you might ask, what is actually the difference between green cyber security and cyber security. The "green" in this IT security strategy tries to not only make an organizational environment safer for users but also reduces the negative impact of the cyber technology on the environment. When we look at the EU taxonomy in regards to ESG, we need to...

In this podcast episode, Christian will share with you, why is it important to implement a green cyber security in an organization.  At first you might ask, what is actually the difference between green cyber security and cyber security. The "green" in this IT security strategy tries to not only make an organizational environment safer for users but also reduces the negative impact of the cyber technology on the environment. When we look at the EU taxonomy in regards to ESG, we need to...

In this episode, Christian discusses with Zoltan how B2B startup sales strategies can make a difference. Who is Zoltan A. Vardy? Zoltan is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code. Zoltan was formerly Sr. Vice President/Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media. He helped...

In this episode, Christian discusses with Zoltan how B2B startup sales strategies can make a difference. Who is Zoltan A. Vardy? Zoltan is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code. Zoltan was formerly Sr. Vice President/Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media. He helped...

The topic of this episode is: CyberAttacks are costing businesses and consumers millions of dollars each year, through ransomware, data breaches, and stolen funds. So, how do we prevent this? Investing!  Who is Bryan Kuderna? Certified Financial Planner Bryan M. Kuderna believes the tech space offers many opportunities for passive income. In 2020, “the cybersecurity insurance market was valued at $7.35 billion and is expected to reach over $27 billion by 2026, registering a compound annual...

The topic of this episode is: CyberAttacks are costing businesses and consumers millions of dollars each year, through ransomware, data breaches, and stolen funds. So, how do we prevent this? Investing!  Who is Bryan Kuderna? Certified Financial Planner Bryan M. Kuderna believes the tech space offers many opportunities for passive income. In 2020, “the cybersecurity insurance market was valued at $7.35 billion and is expected to reach over $27 billion by 2026, registering a compound annual...

Trust is an important part of driving sustainability in an organization. Questions: 1) How can we build that trust in an organizational culture that deliveres real results for all stakeholders? 2) Is there a proven trust model that can spark action in people in- and outside of an organization?  Who is Jim?  Jim is the Chief Sustainability Officer at Zai Lab, where he drives the design of the global biopharmaceutical company’s sustainability vision and strategy.  Jim is also the author...

Trust is an important part of driving sustainability in an organization. Questions: 1) How can we build that trust in an organizational culture that deliveres real results for all stakeholders? 2) Is there a proven trust model that can spark action in people in- and outside of an organization?  Who is Jim?  Jim is the Chief Sustainability Officer at Zai Lab, where he drives the design of the global biopharmaceutical company’s sustainability vision and strategy.  Jim is also the author...

What are the In-Demand Content Marketing Formats for 2023   GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN:...

What are the In-Demand Content Marketing Formats for 2023   GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN:...

Gain an insight into the Role of AI in Content Marketing in 2023.   GET THIS BOOK >>> Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers: ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN:...