Hello my loves and welcome back to the paid by knowledge podcast. Today in the guest chair we have Sakiina, a data analyst who shares with us how data and understanding human beings relate as well as how we can use that to our advantage. Sakiina also shares how she has overcome some adversities, including losing her father at a very young age, living in an area where gunshots were more common than people singing happy birthday, as well as the feeling of you can lose it all in an instant. All these experiences equipped her to never take people for granted and to really care about others' happiness. Tune in and let me know what your 'AHA' Moment was. EMAIL SCALING CODE I have fantastic news for you society, my program "Email Scaling Code" is now open for enrollment.  This is four weeks of being a community of like minded individuals building their Email marketing strategies and well as aligned action plans. This is for you if: - You are ready to create automatic nurture email sequences for your services/ products - You are ready to increase the visibility of your business and get more leads - You are ready to make writing and sending emails easy for you  - You want to make influencing the sale in your email a walk in the park. We are all waiting for you to invest in YOU and join us. Your business will never be the same. Register here -> Email Scaling Code Email Boss Program New to email marketing and want to know the Email marketing pillars that will make your life easier? Then go ahead and purchase the Email Boss program. Here is what the winner of the LIVE program and The Email Boss of the session, Bianca (@_boxboutique_) had to say about the program: "I couldn't have made a better decision than to join! I have learned SOOOOO MUCHHHH in just the past 3 days from you it's honestly totally insane, not only have you made me feel like I truly am ready to start bossing it in the email sector of my business but you have given me a HUGEE drive to look at my entire business model and evaluate the entire thing." The best part is, you choose what you want to pay. Get Program Here -> Email Boss Program AS MENTIONED IN THE EPISODE Sakiina's Website Sakiina's Instagram DMI Women in Tech SEO Important Links  Let's chat on Instagram The Paid by Knowledge Website The Paid by Knowledge Youtube BOOKS RECOMMENDED Surrounded by Idiots by Thomas Erikson HIGHLIGHTS OF THE EPISODE "You can reach a lot of people by just writing" - Sakiina "You always know you have a passion but you don't think of it as a career" - Sakiina "I know there are other's who chose the 'Do it Yourself' route. I respect that but I chose to take it seriously bt paying for a certification that has order" - Sakiina "Doing a business is never just about your clients, it's more about connecting with people"- Sakiina "A lot of Businesses do not succeed not because they don't have money or strategy. It is because they have no idea how to deal with people" - Sakiina