Jeff Armour is the Chief Operating Officer (COO) for the University Students’ Council (USC) at Western University. Jeff graduated with a B.Sc. from Western University and after a few years of service overseeing the Wave and Spoke restaurant and bars on campus the USC encouraged Jeff to enroll in the Project Management program through Western’s Continuing Studies. Jeff was subsequently promoted to higher-level leadership position in the organization until ultimately landing at the COO role he currently holds. Jeff also recently completed his EMBA at Ivey in July 2023. Jeff has an extensive background in strategic planning, project management, operations restructuring and realignment, change management and financial strategy. Jeff is married to Mindy and has three children, Kennedee, Ben and Brad. He was born in BC but grew up in Peterborough, Jeff moved to London for school at Western and never left. ---------- Sam Demma is a best-selling author and one of the most in-demand keynote speakers in the Education and Association sectors. He co-founded the volunteer organization PickWaste, delivered two TEDx talks, and—as a result of his exceptional contributions to Canada—was awarded the prestigious Queens Platinum Jubilee Award. His work is often featured on national news shows like Marilyn Dennis, Breakfast Television, and most notably, his mom’s Facebook profile. Sam delivers hundreds of programs across North America annually, and his entertaining presentations address the topics of Mental Health, Leadership and Kindness. www.samdemma.com Want to join the High Performing Educator Network: www.highperformingeducator.com