How often do you find yourself wondering what your school’s marketing messaging should be? What are your prospective students interested in? What do they see that sets your institution apart? The easiest way to hear your students’ stories is from the students themselves. We’re chatting with Kathy Howell and Kathy Payne from Delaware Valley University on how they amplified student voices and implemented them into evergreen content. Join us as we discuss:  [10:20] Leveraging “The College Tour” for enrollment marketing  [19:28] Why students are the key to successful messaging [23:25] The efficacy of evergreen content Check out these resources we mentioned during the podcast: The College Tour [email protected] [email protected] This episode originally aired on July 12th, 2022. To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.