Are you an entrepreneur with a great idea, and you're hoping to win over your investors, customers and distributors? If so, you'll love this week's episode as my guest did just that His name is Alan Phua, a food tech entrepreneur, and a CEO and Co-Founder of Alchemy Foodtech, a disruptive food and bio-tech start-up who is helping to make meals healthier without compromising on taste. Thus far, they've raised over $4.5 million from private investors and even Enterprise Singapore, a government agency. Within their first year of operation, Alchemy has served over 7.4 million meals and have established relationship with leading food brands, like Boon Tong Kee, the number one chicken brand in Singapore. Gardenia, the number one bread brand in Singapore, and Swee Heng, my favorite number one bakery in Singapore. So if you wanna learn how you can win over your investors, customers, and distributors, while impacting millions, you've got to pay special attention to this foodtech episode. Also listen out for Alan's answers to the following questions: If you had to choose a food to describe yourself, which would you choose?-01:16What was the motivation behind doing what you do?-02:45The science behind Alchemy Foodtech?-05:25Why is sugar bad for us?-06:39What Alchemy Fibre does?- 08:09How did you feel when you discovered it?-09:30First tast of success getting the grant?- 12:56Selling a hunch?- 13:29Sugar free cake?!-16:51How do we know if our food has the Alchemy Fiber in it?-19:00Telltale signs to know for Diabetes?-20:51How did you pivot when you after the disaster of the planned launch due to covid?-23:54The loneliness of entrepreneurship?- 25:08How do you overcome doubters?-27:48Next big challenge and milestone?-33:12Advice to entrepreneurs?- 35:00If you want to keep in touch with Alan, you can reach him on Instagram at @alchemyfoodtech and @alanphua Read these books to become highly sought after in your own industry -> www.pickericsbrain.com  Thank you for listening to this episode of #HighlySoughtAfter!  If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.  I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.