Country lockdown turned my life 180 degree
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In 2018, I started my online journey as a youtube content creator alongside my full-time corporate job. Back then, I was exploring Youtube and experimenting with different styles, but merely as my side-hustle. Only after a point of achieving a solid foundation on Youtube, I quit my corporate job and went full-time into my passion for video creation. Since then till now, gratefully, I built one of the fastest growing online communities in India. Everything was going as planned in my Youtube career. Over time, I managed to have a team a videographer and an editor and life were moving pretty sorted until COVID-19 came into place. 25 March 2020, the country lockdown was announced and everyone’s life came to an abrupt pause. My team was unable to come to the office, it was getting hard to record videos, my youtube income came to nil and the negative news all around was catching my attention + draining my energy.  During that phase, I questioned myself - “Saloni, you can either blame this scenario and cry or create something and find joy, choose one” Of course, I chose the later category and to bring a conscious change in my life, I decided to pick my journal and read it throughout. If you are wondering why? This is because I have always been a crazy human who comes up with tens of ideas every day and journalises them. Therein, I came across the idea of HustlePost. It felt so perfect for the time and I suddenly decided to go all into it.  Initially, it was merely a plan to help Millenials live the best version of their life. I onboarded a team of amazing writers and launched the website with tens of outstanding blogs and a freebie on “20 side-hustle ideas' ' and within a minute of launch, 1000+ people downloaded the e-book. This was insane and an ultimate confidence booster for me.  Anyway, again, all was running great, but from the business perspective, I was paying somewhat around 60k to the team of writers, but my business was not generating any revenue. To be honest, I was happy for the impact created on the Millenials because of HustlePost but I was not making money in this entire process. Not even a bit.  Therefore, to sustain and help Millenials at a larger scale, I decided to bring into execution one of my 2-year-old idea of launching an online course and link it to HustlePost. The fire in my belly was so high that within the 2.5 weeks, the massive HustlePost academy course was ready to go live.  I invested close to 2,00,000 INR on the preparation of the course with no clue, whether this course will generate the revenue or not. It was my gut and I was following it. Finally, a day came when I launched the course in the market. Due to the anxiety, I ended up closing up my phone just after the course launch, slept with fear and decided to check the response in the morning. Well, of course, I was quite nervous and in the self-doubt stage! My life turned 180 degrees when I woke up the next day. I had 20,00,000 in my account in just one night. Whaaaat?  I was on the edge of my seat when I saw that 800+ students already enrolled in the course at the span of 8-10 hours. How insane is this? I was amused and grateful to the universe. Since that day, course testimonials are working in itself as marketers. Students from the HustlePost Academy course started observing the curriculum impact with 8-10 days. They started launching their online course, youtube channel and freelancing businesses. Seeing them start and grow their online side hustle justified my efforts. Nowadays, on a continuous basis, students are enrolling in the HustlePost academy. We are launching one power-up course every month and receiving a huge response from the audience.  If you want to know how this magic happened and how I made close to a crore within 1.5 months as a business coach by helping my community and charging a tiny fee, lis
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