Social Media is an amazing place to start and grow your business. But if it is handled incorrectly, it can serve as a loss of time, efforts and money. That’s the exact reason why in today’s episode of The Hustlepost Podcast, we will dive deep into the five (5) rookie mistakes made by businesses, startups and solopreneurs when starting a business on social media. Whether you’re a service-based business or a product-based, this episode will serve as a powerful step by step guide to avoid all the rookie mistakes when starting a business on social media. I am going to spill all of the secrets and information I have gained over years of handling my businesses on social media.The most rookie mistakes to avoid when starting a business on social media is:Starting on social media without a strategy. Making it all about yourself.Not targeting your target.Measuring the wrong KPIs.And, not giving a human touch to your social media accounts.Don’t worry, I will share with you how I plan and prepare my smart social media strategy so that it can help you massively.Major takeaways from this episode:Power of social media has left no one. Whether it's a doctor, writer, lawyer, marketer, traveller, or anyone else - social media can do good for you and help you increase your revenue.80:20 rule of social media strategy which says that 80% of your online content should provide value to your customers and add something informative in their life and rest 20% of your posts should directly promote your business.Having a generic audience in social media is like shooting in the dark. Your metrics can be measuring the number of clicks on the link of your IG Bio. This will actually tell you how many people are interested in your business. Shareable content is another metric which can help you define which content piece performs the best and whether people are able to share it or not.On social media, the secret ingredient to your growth is having a human touch associated with your accounts. Leads are another most important metric which every business should measure after a certain point of time on social media. Doesn’t just give your customers something to talk about, give them somebody to talk about.If you see from a broader perspective, social media is for socializing and not for marketing and product pitches. Therefore, use it to engage with your audience and show them that your brand is a social creature just like them and that’s how you build trust with them.